Rebranding an established seafood company founded in 2008,
aiming to elevate its global presence while preserving its legacy.
aiming to elevate its global presence while preserving its legacy.
Al Khazar Fisheries is a leading seafood processor and importer
based in the Eastern Province of Saudi Arabia.
based in the Eastern Province of Saudi Arabia.
Established in 2008, the brand has built strong market trust through
consistent quality and large-scale operations.
consistent quality and large-scale operations.
Challenge
The challenge was to rebrand an already established product without losing its recognition,
while preparing the brand for wider regional and global expansion.
Approach
After meeting with the Khazar team, I chose to preserve the original identity
while introducing subtle touches of freshness and modernity
to support the brand’s future growth.
The fish symbol from the original logo was carefully redrawn,
correcting previous issues such as curves and proportions.
correcting previous issues such as curves and proportions.
The symbol takes a leap over a wave — a form that preserves
the original circular structure while adding movement and vitality.
the original circular structure while adding movement and vitality.
The goal was to create a clean, memorable mark
that reflects quality, confidence, and a modern positive atmosphere.
that reflects quality, confidence, and a modern positive atmosphere.
